David A. Floyer

David Floyer is a leading expert in the field of information technology management with a specialization in the disciplines of business case analysis, IT strategy and alignment, portfolio analysis, benchmarking and operations research. He is a developer of frameworks for measuring IT value and has performed numerous analyses of IT portfolios for large and medium-sized companies. Mr. Floyer possesses broad experience within many industries including financial services, health care, pharmaceutical, communications, transportation, manufacturing, energy and government.

In his thirty year career, Mr. Floyer has had substantial consulting experience having co-founded and served as a lead consultant for two companies, including ITCentrix and Barometrix both focusing on IT value management and business alignment. He was also a Research Vice President at International Data Corporation (IDC) where he consulted with Global 2000 companies on IT product and go-to-market strategies.

Prior to joining IDC, Mr. Floyer had a successful career at IBM holding numerous management positions in research, sales, marketing and systems analysis. As a practitioner, Mr. Floyer managed IT operations for IBM France and as a sales and marketing executive he specialized in demonstrating business value for IBM's largest European customers including BMW, Credit Suisse, Deutsche Bank and Lloyd's Bank.

He is a recognized expert in his field and has published numerous papers on issues such as IT strategy, cost assessment, systems architecture and IT value management. Mr. Floyer holds a B.Sc. in psychology from Birkbeck College, London.



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