Doug Hubbard

Mr. Hubbard is the inventor of the powerful Applied Information Economics (AIE) method. His career has focused on the application of AIE solve current business issues facing today's corporations. Mr. Hubbard has completed over 50 risk/return analyses of large, critical IT projects in the last 12 years. AIE is the practical application of several fields of quantitative analysis including Bayesian analysis, Modern Portfolio Theory, Monte Carlo Simulations and many others. Mr. Hubbard's consulting experience totals 20 years and spans many industries including insurance, banking, utilities, federal and state government, television media and manufacturing.

Hubbard's AIE method has also been widely used outside of IT on environmental policy, market forecasts, operations analysis, and venture capital. His method is now used by the US Marine Corps to forecast fuel requirements for the battlefield and he has recently developed measurement methods to determine whether new training in the USMC will reduce casualties from roadside bombs.

Mr. Hubbard is published in CIO Magazine, Information Week, and DBMS Magazine. His AIE methodology has received critical praise from The Gartner Group, The Giga Information Group, and Forrester Research. He is a popular speaker at IT Metrics & Economics conferences all over the world. He is also the author of the book "How to Measure Anything: Finding the Value of Intangibles in Business" published by John Wiley & Sons. His book is in the top 25 of "Hot New Releases" in Amazon's management category. His book addresses methods for measuring anything in business no matter how "immeasurable" it may seem.

Prior to specializing in Applied Information Economics, his experiences include data and process modeling at all levels including strategic planning and technical design.

Mr. Hubbard holds a Bachelor of Science degree in Business Administration and an MBA with an MIS emphasis from his home state at the University of South Dakota.


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