Loren Zeller

Mr. Loren Zeller possesses more than 26 years experience in Marketing and Marketing Transformation at the executive level in technology companies and as a Marketing consultant. His experience is international in scope, having led marketing transformation work in Latin America and as part of a Worldwide Marketing Transformation Team at a Fortune 100 technology company. Mr. Zeller's deep marketing expertise also includes direct marketing and telemarketing, lead generation, database marketing, interactive marketing, solutions marketing, marketing process and tools, and the development of marketing disciplines and skills.

As Vice President of e-business Solutions Marketing for IBM Americas, Mr. Zeller led the Marketing initiatives in support of IBM's multi-billion dollar solutions business. In this role, he has nurtured the top Independent Software Vendor (ISV) alliance relationships and aligned ISV solutions with the cross-IBM portfolio of solutions. He also played a key role in business development through his leadership in establishing IBM's direct channel, ibm.com, as well as in the development of the company's relationship marketing database and its marketing database analytics capability. He is currently engaged in several Marketing consulting projects with a leading global networking company.

Mr. Zeller has also served on several boards including a four-year-term on the Direct Marketing Association Board of Directors during which he served for two years as a member of the Board's Executive Committee. He also served as a member of the Board of Directors of the Direct Marketing Education Foundation and a member of the Advisory Council for the Tippie Graduate School of Management, University of Iowa. Mr. Zeller is also an adjunct professor with the Tippie Graduate School of Management and recently delivered an Executive MBA course on Marketing Transformation for the University of Iowa's International Program in Hong Kong. He holds an MA and PhD from the University of Iowa and is fluent in Spanish and Portuguese.


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