Maurice R. Parisien
Maurice Parisien is an experienced marketer, coupled with consultative and management experiences in marketing and
communications with both small and large corporations. In 2007, Maurice founded Opus #1, LLC, a sales and marketing consulting
firm focused on bringing about alignment of these two critical disciplines instrumental in driving business growth.
Prior to founding Opus #1, Mr. Parisien held the position of Vice President of Marketing & Membership for Air Evac EMS, Inc., a rural
based air ambulance company with 70+ base locations in 11 mid-western states. In this capacity, Maurice was responsible for
profitably growing the membership for the enterprise. Reporting to both the president and a board of directors consisting of private
equity investors, management responsibilities included the management of a 50 person sales organization, as well as managing both
the marketing and public relations initiatives for the company.
Mr. Parisien's marketing career began with 14 years in sales and brand management with Nestlé-Purina Petcare Company, Inc.,
formerly Ralston Purina Co. After leaving Ralston Purina in the late 80's, Maurice founded, built and operated for 5 years, a successful
marketing and communications consulting firm, Strategic Communications Group, Inc., St. Louis, MO. Consulting projects included
marketing and strategic planning with for-profit, as well as non-profit businesses in various industries from consumer package goods
and small manufacturing to the legal profession.
In the early 90's Maurice was involved in assisting clients in database marketing operational assessments with a firm that was later
acquired by Maritz Inc., St. Louis, MO. In his tenure with Maritz, Mr. Parisien designed a strategic database marketing planning and
tactical implementation process known as BLUEPRINTsm. This assessment and planning tool was employed with a number of Fortune
100 clients to the ultimate enhancement of their database marketing and customer service initiatives. A sample list of clients served
included: XEROX Corporation, ODP Division; Bell Atlantic Mobile; GTE Telephone Operations; Brunswick Corporation; Toshiba CSD;
Storz Ophthalmics, a Division of American Cyanamid; McKesson Drug Company and Waste Management, Inc.. Additional assignments
while at Maritz included VP, Marketing & Strategic Planning.
An experienced marketing executive, Mr. Parisien has successfully served his employers and clients by providing pragmatic strategic
thought that focuses on the needs of the customer and the enterprise resulting in improved top-line and bottom-line results. An
effective speaker and lecturer, Maurice has presented his theory of customer relationship development (CRD) to both academic and
practicing database marketers.
Maurice received his BS degree from the University of Maine, Orono, ME and is a Certified Six Sigma Black Belt.
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