Our Executive Team
Collectively, the ITPMG Executive Team leverages over 80 years of experience in strategy, consulting, analysis, sales,
marketing, and the use of technologies in improving and sustaining company performance. Our talent pool comes from
some of the most well-known companies in America like Gartner Group, Meta Group, IBM, and PepsiCo.
Mr. Ambuhl has more than 25 years of experience in the IT benchmarking industry, with the past 12 years focused on
increasing the business benefit from investment in information technology. He has designed and implemented innovative
approaches to performance measurement, benchmarking, and alignment of technology for increased IT effectiveness.
Mr. Ambuhl is co-founder of the IT Performance Management Group and an active consultant within the IT performance
management practice. He works with senior business and IT executives on high-level engagements focused on
establishing current IT organization performance and synergy/alignment between business and IT, employing tools,
techniques, and methodologies he developed specifically for these assessments.
Recently, Mr. Ambuhl was Vice President, EMEA Benchmarking for META Group. At META Group he co-developed and
managed the delivery of a set of cost and price benchmarking services, focusing on KPIs and IT cost/price performance,
unique to IT benchmarking.
Previously, Mr. Ambuhl was vice president of Gartner Measurement's client services for North America, where he
managed service analysts and delivery of IT measurement services to Global 2000 accounts.
Before that, he developed and managed Gartner's delivery team for the IT Overview Analysis, the first measurement
service directed at the CIO/CFO to provide understanding of IT performance with a business viewpoint. In addition, he
spent 14 years at Real Decisions, which was acquired by Gartner, and was instrumental in launching several IT
benchmarking services still in use today.
Mr. Ambuhl received a BA in business economics from The College of Wooster.
Mr. Bitterman is a founder of the IT Performance Management Group and is active in many of their IT performance
management and Business Intelligence engagements. . He works with senior business and IT executives in performing
high-level engagements focused on establishing the current performance baseline, targeting future performance goals
and implementing the means to achieve them. He also works with IT executives and their staff to determine the level of
IT alignment and business value being delivered. He employs the tools, techniques and methodologies he developed
specifically for these assessments.
Prior to founding ITPMG Mr. Bitterman was a vice president at Gartner Group. He joined Gartner in 1994, and held a
number of positions and established the IT Transformation and IT Performance Management practice. As vice president
of Gartner Measurement, Mr. Bitterman was responsible for management of the senior analyst staff engaged in client
delivery of Gartner's benchmark and IT performance management services. He developed the techniques and
methodologies used in the delivery of theses services and provided direction and support to analysts across all areas of
IT, ensuring that a "business perspective" was a part of every performance analysis.
Prior to joining Gartner, Mr. Bitterman held senior management positions within both vendor and user IT organizations.
Mr. Bitterman held senior management positions at PepsiCo, where he directed a staff of 60 IT professionals in the
planning, design, implementation, and operation of worldwide voice and data communications networks and data center
operations. He held a similar position at Continental Group.
Other positions included manager telecommunications at Emery Air Freight, where he operated the first real-time, online
system for tracking airfreight. He planned and implemented the deployment of facilities and equipment on a worldwide
basis to over 150 locations with over 1,500 terminals. Mr. Bitterman began his career at New York Telephone in 1967 as
a communications consultant.
Mr. Bitterman gained his Bachelor's degree at Doane College and his Master's degree at the City College of New York.
Richard E. Campbell, II
Mr. Campbell is a leading authority on brand management, corporate strategy, marketing processes, and IT strategy
alignment. He has transformed companies of all sizes into efficient, market-driven organizations that make the best use
of technology and have best-of-class business practices.
Most recently, Mr. Campbell has been Chief Operating Officer of Experture, LLC, an IT and Advisory firm. There he was
responsible for all research, marketing, infrastructure, contracts and day-to-day operations. He also was responsible for
creating the consulting unit within the company. Prior to that he was president and founder of his own consulting firm,
Stormfield Inc. focused on transforming global companies into becoming more market driven enterprises.
Before that, he worked for IBM for more than thirty years. He held a number of positions in brand management, strategy,
and marketing including the head of Global Marketing and Sales for the $1.4 billion Visual Brand in the IBM PC Company.
He was also part of a small operational team that led the transformation of IBM's planning processes and organizational
structure. The net result was the transformation of IBM's marketing organization and marketing processes as well as
aiding in the transition of the corporation to become a responsive, customer-driven enterprise. Mr. Campbell also held
various positions in sales, finance, planning and supply chain management.
Mr. Campbell holds a BS degree in psychology from Old Dominion University, and did post-graduate work at Old
Dominion University as well. He has attended extensive executive education classes in brand management, marketing,
finance, and business administration at Harvard University, Babson College and the Wharton School of Business. He has
also given several lectures at Wharton and MIT on the subject of marketing and the impact of being market driven on a
company and its clients.