Richard E. Campbell, II
Mr. Campbell is a leading authority on brand management, corporate strategy, marketing processes, and IT strategy alignment. He
has transformed companies of all sizes into efficient, market-driven organizations that make the best use of technology and have
best-of-class business practices.
Mr. Campbell is a Principal in IT Performance Management Group and is an active consultant within the IT business process and
transformation practice. He works with senior business and IT executives on high-level engagements focused on establishing an
alignment of business processes across and/or within business units, aligning business processes and IT support and transforming
business units from a current state to a more effective and efficient desired state.
Most recently, Mr. Campbell has been Chief Operating Officer of Experture, LLC, an IT Advisory firm. There he was responsible for all
research, benchmarking, marketing, infrastructure, contracts and day-to-day operations. He also was responsible for creating the
consulting unit within the company. Prior to that, he was President and founder of his own consulting firm, Stormfield Inc., focused
on transforming global companies into becoming more market driven enterprises.
Before that, he worked for IBM for more than thirty years. He held a number of positions in brand management, strategy, and
marketing including the head of Global Marketing and Sales for the $1.4 billion Visual Brand in the IBM PC Company. He was also part
of a small operational team that led the transformation of IBM's planning processes and organizational structure. The net result was
the transformation of IBM's marketing organization and marketing processes as well as aiding in the transition of the corporation to
become a responsive, customer-driven enterprise. Mr. Campbell also held various positions in sales, finance, planning and supply
Mr. Campbell holds a BS degree in psychology from Old Dominion University, and did post-graduate work at Old Dominion University as
well. He has attended extensive executive education classes in brand management, marketing, finance, and business administration
at Harvard University, Babson College and the Wharton School of Business. He has also given several lectures at Wharton and MIT
on the subject of marketing and the impact of being market driven on a company and its clients.
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